![]() Now the question arises– when the price of biscuits remains the same, then what makes the turnover of the company rise so high? Gradually the biscuit skyrocketed to a massive turnover of 8000 crores in session 2018-20. In the year 2013, Parle-G gave a turnover of more than 5000 crores to the company. It turned into a great protest when the biscuits cost even Rs.0.50 more. It's not like the company never tried it. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years. Parle-G is the most selling biscuits in the world. Let's know about the journey of one of India's oldest biscuit brands, and it's a success story. The importance of advertising was recognized at those times, and this was when a future success seed was planted by this brand. After British rule ended, ads featuring this biscuit got famous. The founder of this, the Chauhan family, needed a piece of great information as to what the country's people wanted in their food. Parle-G is one of the oldest biscuit brands in India. Starting a business and making it a worldwide success isn't easy. Parle products company claimed that they had achieved the highest sell of Parle-G in the lockdown 2020. As the brand is indigenous, this was a proud moment for the company. Parle-G got to be named as the most widely selling biscuit of that year. ![]() In the year 2011, a survey was conducted, and the results were quite surprising. Parle-G is a very famous brand known for its biscuits. ![]()
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